Customers want choice, they want control and they want
low-cost. Zscaler does a great job of promising all
three, with a deli-counter style approach to marketing that lets customers
choose what they need while touting the quality of what they get.
Zscaler delivers Web security in a software in a service (SaaS) model. Rather than installing hardware or software on site, all a customer has to do is configure their clients’ Web browsers so their traffic first runs through one of the global data centers where Zscaler runs its gateways. The gateways act as proxy servers for all traffic, monitoring for inbound threats such as viruses as well as outbound vulnerabilities such as data leakage.
Because the service was built from the ground up for SaaS, Zscaler claims each of its gateways can handle 50-100 times as many transactions per second as its competitors with far less latency. Customers can choose to buy any combination of four modules: security, management, compliance and bandwidth, according to Vice President of Security Research Michael Sutton. Among other capabilities, Zscaler allows for granular management of user activities, such as allowing them to view but not upload videos to YouTube. Pricing, depending on which combination of services a customer chooses, runs between $1-3 per user per month, says Sutton.
And from a content marketing perspective, their Web site does an unusually good job of “indexing” the content by subject area. The marketing message stands out from other “cloud computing” pitches because it is crisp, convincing and well-delivered, giving the impression they have so many smart things to say you wouldn’t have time to listen – but wish you did.
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