Economist Delivers Numbers to Prove Strategy

Quick follow-up: We recently showed you what you can learn from the Economist’s success in an otherwise dying market for print publications. The lessons: That print isn’t dead, that people always want in-depth analysis, and that strong, consistent marketing can differentiate you even in a commodity market. Today’s proof: The Economist Group (that includes The Economist and CFO) reported a 26% boost in operating profit for the fiscal year ended March 31^st. The firm attributed the increase to “strong circulation growth” for The Economist (to record levels). Not bad when everyone from the Boston Globe to Time and Newsweek are busy shrinking and re-thinking themselves enough just to keep the lights on.